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MarkTen (Philip Morris) e-cig
August 31, 2013
9:09 pm
Dynamite Harry
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August 31, 2013
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Hi All,

Incredibly new to the board (as you'll see this is my first post) but I just wanted to take a second to drop some info on the new MarkTen e-cig from Philip Morris since I don't think it's available nationwide as of yet and I happen to be in a state that has them. Hopefully my experience with it will help you decide whether or not you want to drop your cash on it.

As a person who is right in the middle of transitioning between standard and e-cigs, I find myself looking for that proper substitute, whether it be GreenSmoke, V2, Cig 20, Seminole, The Magic Mist, Blu, etc…, etc…Yeah, I've experimented with a lot of stuff recently and still have more on the way. The MarkTen? Well, here's the lowdown.

The MarkTen is an ok e-cig if you're in a pinch, but anything beyond that is an absolute waste. The battery life is short, so short that if you bought it as a disposable for a night out on the town you may as well just toss your money out the window along with the few dozen drags you may get out of it. You'll be out on the corner with your analogs in no time. Despite their claim it's a disposable AND rechargeable, that's just not the case. These things don't last long enough to compete with any disposable I've ever used.

Luckily, I bought it with the intent of recharging it, and I just so happened to have a charger (the FIN from WalMart) that was compatible. So I recharged the battery and wore down the cartridge, which had a really heavy plastic taste at the end of it's life, which is odd since I'm used to more of a burnt taste. Since then, it's been sitting in my car since I have far better options at the ready. Now, the bullet points.

Battery: Poor. Extremely poor, even for something marketed as a disposable hybrid. If you've seen one of these in the store you'll know what I'm talking about. It's incredibly small and doesn't last long at all, which is what I guess is to be expected from a battery that size.

Size: Very small and light, comparable to that of a normal cigarette. I know people who think a standard e-cig is too heavy, so this may work out for them despite the diminished life.

Throat Hit: Not bad, actually. With the new "four draw" technology and not seeming to have the same cutoff as other e-cigs, Personally I thought it hit pretty well.

Taste: Pretty much non-existent, but then again, they only come in classic and menthol so I doubt they're looking to get into the flavor market just yet. It wasn't great, it wasn't terrible, it was just an alternative to regular smoking. I would imagine the up front thinking was that they don't make their regular cigarettes in vanilla, coffee, watermelon, so on and so forth, why an e-cig? Maybe they'll get around to doing so more research on that in the future, but right now the classic is just vapor with a minimal nicotine taste.

Overall: Overall, I would say the MarkTen is a decent kit for someone looking to get into e-cigs for the very first time. Not a huge investment, especially if you saw my remark about the FIN charger being compatible (because $15 is always better than $35, but don't even get into all that until you try the "disposable"). The throat hit is good. The flavor is okay (for someone coming off traditionals, although I haven't tried the Menthol) and the price isn't overly ridiculous for a starter/disposable ($8.99 at Speedway). If you try it and like it, awesome, keep it going and look into getting something a little more user friendly like those I mentioned above, or Halo, or some other brand IndSmo has reviewed and recommended. Hell, maybe you love the MarkTen and want to stick with that. By all means do. As a casual writer I've realized that comedy is subjective and e-cigs are very much the same way. Another man's junk is another man's treasure so to speak. In all honesty if I would have tried the MarkTen as my first e-cig instead of some Chinese garbage 5 years ago I probably would have stuck with it, but I didn't, and it's taken me this long to get back to giving it a try.

I will give PM credit for seemingly making their disposables exactly the same as their refill cartridges ( or compatible I guess) since a lot of companies don't appear to do this from my experience, but overall I think the product falls way short for someone who has actually been using e-cigs. A nice transition? Yes. A new brand for an existing user? No

I've probably rambled on longer than I should have without answering any questions that you may have, so If that's the case please feel free to leave a comment and I'll answer it the best way I can.

Dynamite Harry

August 31, 2013
10:45 pm
Steve
Illinois
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January 21, 2013
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Thanks for you review Harry. I have never heard of this brand, but it seems like big tobacco is jumping into the e-cig market, too bad their products are falling way short of what would help a smoker quit. I know what you mean about bad, my first ecig back in 2009 was just horrible, battery life was about 20 minutes, 2-3 hours to charge and the kit only came with one battery. The cartridges were a joke, no vapor and didn't last long at all.

There are far better kits out there and new stuff coming out everyday it seems. Sad that big tobacco with all their money doesn't come out with something that is better and using new technology. They certainly have the money to put out a decent product. Looks like they are happy to just get people who will only shop in retail stores or may not even know what is out there. Only they will waste their money to find that the kits don't work well and will be out on the search for something better.

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September 1, 2013
2:58 pm
Dynamite Harry
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August 31, 2013
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This brand is incredibly new. I think it's currently available only in Indiana and that's only been within the past two to three weeks. I expect the full rollout to be sometime within the next month based on what I've read, which is why I decided to proactively post a review on it in case anyone else has seen something about it and has given some thought to checking it out when it's available in their area.

They claim the four draw technology is proprietary, so I guess they're at least making some effort at being innovative, although they were probably well aware of the battery issues and went ahead with it because less battery life translates to more batteries purchased. Typical big tobacco I suppose.

September 1, 2013
3:07 pm
CompeteToDefeat
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So far big tobacco companies introducing new or re-worked e-cig products have been long on claims and short on details or delivery.

September 1, 2013
6:39 pm
Dynamite Harry
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August 31, 2013
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I definitely won't disagree with you there.

Just like any big corporation, it's more about mass production than quality. What's their real incentive to do anything otherwise though? The way I see it, if they put out an e-cig and someone who's giving some thought to quitting decides to buy it and likes it, they've got a customer in that realm. If they don't they probably figure that person will just go right back to smoking their traditionals, so they get that money plus whatever they may have put out to try the e-cig, which is a minimum of 9 bucks.

They've already set it up so you need a minimum of two batteries if you're gonna make a go of it, plus the charging kit, plus cartridges that run around 9-10 bucks for a pack of 4, so if you were to actually buy all of that it would cost around $65 and you're not getting a whole heck of a lot.

I've given some thought to picking up an extra battery just so I have some options if I'm in a pinch (I'm all about the convenience of grabbing something at the local store if need be, but I have better, more flavorful options with Cig 2o and Blu for that) but there's no way I'd invest in the charging kit or any cartridges unless I absolutely needed them.

September 11, 2013
12:34 pm
MidMoVaper
Missouri
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August 12, 2013
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Thanks for the review!

What was the draw and throat hit like on the Mark Ten? Notice any difference as the cartridge wore out?

September 11, 2013
12:43 pm
Briawna
Iowa
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I bet they're purposely making their ecigs crappy so people that don't know any better use there product to try and get off analogs and have a terrible experience and never try ecigs again. Its a conspiracy!!!

September 11, 2013
1:07 pm
Steve
Illinois
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January 21, 2013
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I don't think that is why they are making crappy ecigs. They are trying to make a profit as cheaply as they can. They also are trying to break into the market with a cig alike ecig so that they can get them into retail stores by the cigarettes. Like I said, it is a shame because with their money, they could really do some great research into making much better equipment out there. In my opinion, they are not a force to be worried about in the ecig market, most of them are taking cheap Chinese ecigs and rebranding them with their name.

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September 19, 2013
2:23 pm
Dynamite Harry
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August 31, 2013
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MidMoVaper said

Thanks for the review!

What was the draw and throat hit like on the Mark Ten? Notice any difference as the cartridge wore out?

Hi MidMo,

The throat hit wasn't that terrible overall, since the MarkTen has something called "Four Draw Technology" which has four holes on the mouthpiece instead of the standard one. I didn't notice much in the way of it getting weaker as I got to the end of the cart, but it started to develop a pretty heavy plastic taste.

Hope this helps.

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